The pop music icon’s vegan, cruelty-free products are now available for pre-order on Amazon, with first shipments coming your way from September 17th.
Lady Gaga certainly isn’t the first nor the last celebrity to launch a beauty line, but the controversial singer and actress definitely puts a unique spin on it. For Gaga, who has been openly challenging the norm and the imposed beauty standards ever since her debut on the pop scene some years back, it’s only natural to want to bring the same message with her beauty products: celebrate being yourself. Her choice of models is inconvenient and refreshing in its diversity, and only perpetuates the brand’s message further.
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Are you ready to ROCK? 🤘 HAUS LABORATORIES LAUNCHES TONIGHT AT 12am PT/3am ET (pre-order) Not only did she build HAUS LABORATORIES from the ground up, @ladygaga also steals the show in our HAUS of Metalhead Collection in this badass look by @sarahtannomakeup, our Global Director of Artistry. The featured line-up for this collection includes: GLAM ATTACK in Biker RIP LIP LINER in Ride LE RIOT LIP GLOSS in Blaze Watch Lady Gaga reveal our entire line-up on a live video on @amazon on #PrimeDay (TOMORROW!) at 3PM PT
All of the products in the HAUS LABORATORIES collections are cruelty-free and made from vegan ingredients, each of them designed to be as multifunctional as possible, allowing you to play with looks and colors, creating a bold and unique look each time. Lady Gaga was very involved with the process, as she wanted to make sure her brand delivers on the promises. That means that her goal was to make products that are high-quality, beautiful, and help spread her inclusivity message all in one. Currently, there are six collections that group the brand’s lip liners, lip glosses, and highly-pigmented shimmers powders: HAUS of Rockstar, HAUS of Metalhead, HAUS of Chained Ballerina, HAUS of Goddess, HAUS of Dynasty, HAUS of Rose B*tch. If you want to be among the first to buy Lady Gaga’s makeup, you’ll have to spend a minimum of $16, which is how much lip glosses go for. A kit is around $49.
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THIS IS FOR YOU. 🙏 Ready for a first glimpse at our product line-up? This is just a sneak peek – promise we'll reveal more in the coming days 🎉 INTRODUCING HAUS of Collections Six *special* collections curated by our founder, @ladygaga, just for you. Each collection includes one of each of our self-expression tools along with a reusable clutch (see it in insta stories now!) GLAM ATTACK: All-over liquid shimmer powder A highly pigmented, longwearing all-over color amplifier RIP LIP LINER: A lip liner to die for A creamy, demi-matte, highly pigmented lip pencil LE RIOT LIP GLOSS: An ultra high-shine multidimensional lip gloss Cruelty-free & vegan, because we love animals and you HAUS LABORATORIES officially launches for pre-order on July 15 on hauslabs.com + amazon.com (Prime Day for Prime members)
Ahead of the launch and following it, Lady Gaga has been promoting her beauty product line with emphasis on self-expression and using makeup as a way to make you feel better about yourself, rather than it being a divisive tool. The very core of the HAUS LABORATORIES is exactly this playful and liberating perception of beauty products, and when that essence is incorporated in the design, it makes for unique beauty products that appeal to a wide audience. It certainly makes us excited to try out beauty products that are not restrictive and allow for more creative use. Not to mention that the fact that these products are vegan also sounds great- cruelty-free and good for the skin, what’s not to like?
HAUS LABORATORIES beauty products will be available exclusively through Amazon and are currently available for pre-order. The expected shipment date is September 17th, but this is well worth the wait. Gaga’s fans are already going gaga over their idol’s makeup line so hurry up if you want to snatch some for yourself before they’re sold out!